Searches From Your Sales Calls
We listen to how buyers describe their problem on your sales calls and in your proposals, then map those exact words to searches. The plan follows your buyers’ language, not ours.
B2B SEO, UK-wide
We are a B2B SEO agency for firms with a sales team and a long buying cycle. We build the pages your buyers read while they compare suppliers, then count the qualified enquiries those pages bring into your CRM. Monthly SEO starts at £1,500 plus VAT, with tracking in place by week two.
In numbers
2,900
UK searches a month for a B2B SEO agency
Another 1,600 a month search for B2B SEO services (Semrush, September 2026).
38,435
medium-sized UK businesses
Firms with 50 to 249 staff at the start of 2025, the core of most B2B sales lists.
8,335
large UK businesses
Firms with 250 or more staff, who between them employ 40% of the private sector.
£1,500
a month for our B2B SEO
Plus VAT, published on our home page. No minimum term.
Sources: Semrush UK keyword data, September 2026; Department for Business and Trade, Business Population Estimates 2025, figures for the start of 2025.
Our view
A B2B buyer rarely calls the first supplier they find. They read service pages, compare two or three firms and build a shortlist, often with colleagues, before anyone books a meeting. By the time your sales team hears about the deal, the website has already argued your case, or lost it.
So we judge our work by what reaches your pipeline. In week two we connect your forms, calls and email clicks to the pages that produced them, and every weekly report sets qualified enquiries beside rankings and visits. A page that brings readers but no conversations gets rewritten.
What we do
Six pieces of work, each built around how your buyers choose a supplier.
We listen to how buyers describe their problem on your sales calls and in your proposals, then map those exact words to searches. The plan follows your buyers’ language, not ours.
A finance director and an operations lead want different proof. We write problem and solution pages for each buyer you sell to, so each one finds the page that answers them.
Buyers who are close to a decision search for comparisons and alternatives. We write fair, specific pages for those searches, because that is where a shortlist gets made.
From week two, every form, call and email click is tied to the page it came from and passed into HubSpot, Salesforce or the CRM you use. Leads, not visits, decide the next step.
Slow pages, broken links, duplicated content and a muddled page structure all hold a B2B site back in Google. We clear the most damaging of them in the first fortnight.
We earn mentions on the trade titles, associations and business websites your buyers already read. Each one adds authority and a route to your site from a source they trust.
Why B2B is different
B2B SEO services follow the same rules of search, but almost every decision in the plan changes.
How it starts
Planning comes first, tracking second, then the pages your buyers read.
We audit your site and your rivals and map the searches your buyers make, from the first question to the shortlist. You get the plan in order of commercial value.
Forms, calls and email clicks are tracked and joined to your CRM. The technical problems doing the most damage are fixed first.
We rewrite the service pages closest to a sale and publish the first buyer-type pages. Your weekly report starts showing which ones are read.
Comparison and alternatives pages go live, and we start earning links from trade publications. Pages that bring enquiries get more support.
With tracking and authority in place, we go after the searches your larger rivals hold, judged every week by the enquiries they bring.
Is it for you
A plain test before you book a review.
Someone follows up enquiries, and a won deal is worth a long buying cycle.
Professional services, technology, manufacturing and B2B services all fit.
Across the UK or abroad: we add country and language versions of key pages when they are needed.
If every contract comes from a tender portal or a referral, your buyers are not searching, and SEO will not change that.
Prices
The same packages as on our home page, all month to month.
For B2B firms getting few or no enquiries from Google yet. Strategy, tracking, technical fixes and the first service pages. Enquiries tracked from week two.
For firms already getting some enquiries from search. More comparison and buyer pages. More authority from trade publications, to take the bigger searches.
For firms with several markets, brands or big content libraries. Shaped around your pipeline targets and priced to match.
All prices are plus VAT. A one-off SEO audit, for teams who do the work themselves, costs £600.
Questions
B2B SEO targets fewer searches, but each one can lead to a contract worth thousands. The pages have to help a group of people build a shortlist over weeks, so we write for each buyer type, publish comparison pages and measure success by qualified enquiries in your CRM rather than by traffic.
The first rewritten service pages go live within the first month, and your weekly report shows them moving soon after. Enquiries usually pick up in months two and three. The most contested searches in a crowded market can take six months or more, and we tell you which those are in week one.
Ours costs £1,500 a month to start and £2,200 a month to scale, both plus VAT, with Bespoke SEO quoted for firms with several markets or brands. A one-off audit is £600. The prices are published on our home page rather than given after a discovery call.
In week two we track every form, call and email click and tie it to the page that produced it. Those enquiries pass into your CRM, and the weekly report shows them beside rankings and visits. You see which pages bring conversations, and which only bring readers.
Yes, and we ask to. Sales calls and proposals tell us how buyers describe their problem, which becomes the search plan. Later, your team tells us which enquiries were qualified, so we can put more effort behind the pages that bring the right ones.
Yes. We pass each tracked enquiry, with the page it came from, into HubSpot, Salesforce or whichever CRM you use. That way the record of what search brought in sits where your sales team already works, not in a separate report.
Both, in that order. Buyers search for their problem long before they know your product’s name. We start with pages on the problems you solve for each buyer type, then link them to the service and comparison pages where the decision gets made.
Yes. Many of the B2B firms that come to us sell across the UK and into other countries. National and international searches are more crowded, so we usually win the narrower ones first, then add country and language versions of the key pages as authority builds and each market proves it has demand.
Yes. In a long cycle, several people return to your site again and again while they decide. Pages that answer each stage, from the first question to the final comparison, keep your firm on the shortlist between sales conversations, and the tracking shows which pages each enquiry read first.
Yes. We work with B2B firms in Reading and the Thames Valley, across the UK and abroad, by video call and email, and the plan aims at the searches your buyers make wherever they are. Our home page explains how we work as an SEO company in Reading.
Key facts
Also useful
For software companies: comparison, integration and pricing pages, judged on trials and demos.
For large sites in several markets, with every fix written as a ticket your developers can take.
How we work, what we charge and what to check before you hire any agency.
Capability and application pages for engineers and buyers, with every RFQ tracked.
Send us your services, your typical buyer and what one new client is worth to you. We will come back with the searches worth winning and what it would take.