Capability Pages
A page for each process you run, with machines, materials, tolerances and batch sizes stated plainly, so an engineer can shortlist you without calling first.
SEO for Manufacturers Whose Buyers Search by Specification
RFQs tracked to the pageFrom £1,500 a monthMonth to month
For manufacturers
We do SEO for manufacturers and engineering firms that sell to other businesses. Engineers and buyers search by process, material, tolerance and standard, so we write a page for each capability and application you want more work in, and track every request for quote back to the page it came from. From £1,500 a month plus VAT.
In numbers
UK Manufacturing in Numbers
More large firms than any other sector, and a fifth of their turnover.
1,240
large UK manufacturers
Firms with 250 or more staff: more than in any other sector at the start of 2025.
19%
of large-business turnover
Manufacturing’s share, the second largest of any sector.
9%
of small and medium firms’ turnover
Manufacturing’s share of SME turnover across the UK.
90.59%
of UK searches go to Google
StatCounter, October 2026, where an engineer’s supplier search usually begins.
Sources: Department for Business and Trade, Business Population Estimates 2025, start of 2025; StatCounter, United Kingdom, October 2026.
Our view
Your Capabilities Are Hidden in a Brochure
Most manufacturing websites put everything they can make on one capabilities page and a downloadable brochure. Google cannot read a capability it cannot find, and an engineer searching for five-axis machining in titanium, or injection moulding to a medical standard, lands on whoever wrote a page about exactly that.
So we give each capability, material and application its own page, written with your engineers in the words a buyer types, with the tolerances, standards and lead times they need to shortlist you. Then we track every request for quote to the page that produced it, so you can see which kinds of work search is bringing in.
What we do
Our SEO Services for Manufacturers
Six pieces of work, each aimed at the buyers you want more of.
Application and Industry Pages
Pages for the sectors you supply, from aerospace to food, showing the parts you make and the standards you meet for each.
Product Pages From Datasheets
Specifications locked in PDFs turned into pages Google can read, with the datasheet still available to download.
Technical SEO for Catalogues
Large product ranges, filters and duplicate part pages put in order, so Google indexes the pages that matter.
RFQ and Enquiry Tracking
Every request for quote, call and drawing upload tied to the page it came from and passed into your CRM.
Links From Trade Bodies
Mentions on trade associations, supplier directories and engineering titles your buyers already read.
Pages we write for manufacturers
CNC machiningInjection mouldingSheet metalFabricationPrecision engineeringContract manufacturingLaser cuttingCastingsISO 9001PrototypingAssemblySurface finishing
How it starts
Your First Three Months of Manufacturing SEO
We start with the work you want more of, not the work you already have plenty of.
Week 1: Capability Map
We agree the processes, materials and sectors worth growing, and map the searches engineers and buyers make for each.
Week 2: Tracking and Fixes
Quote requests, calls and drawing uploads are tracked, and the technical problems doing most harm are fixed.
Weeks 3-4: First Capability Pages
The pages for your priority capabilities go live, checked by your engineers for accuracy.
Month 2: Applications and Products
Industry pages and datasheet pages follow, linked to the capabilities behind them.
Month 3: Authority
Mentions from trade bodies and directories, aimed at the searches your bigger rivals hold.
The difference
A Capability Page Versus a Brochure
The same information, one of them readable by Google.
A capability pageA brochure PDF
Found by search
A capability page: For each process, material and standard
A brochure PDF: Rarely, if at all
What an engineer sees
A capability page: Tolerances, sizes and standards up front
A brochure PDF: A download to open first
Next step
A capability page: A quote request on the same page
A brochure PDF: Back to the website to find a form
Kept up to date
A capability page: Edited in minutes
A brochure PDF: Reprinted once a year
What we can measure
A capability page: Which page brought each RFQ
A brochure PDF: Downloads, at best
Is it for you
Who Our SEO for Manufacturers Suits
Search works best for firms whose buyers look for a capability, not a name.
Contract and Subcontract Manufacturers
You make to other people’s drawings, and new customers find you by process and material.
Engineering Firms With Spare Capacity
You want more of a certain kind of work, in sectors you already serve well.
Firms Selling Beyond Their Region
Buyers across the UK and abroad search for suppliers they have never met.
Not a Fit: Fully Booked by One Customer
If one customer takes all your capacity, new enquiries are not the problem to solve.
Prices
SEO Prices for Manufacturers
Published prices, month to month, the same as on our home page.
One-Off SEO Audit
For firms with a marketing person to do the work: an audit and a ranked list of actions.
£600one-off + VAT
Book an SEO reviewNew to SEO
For manufacturers getting few enquiries from Google.
£1,500per month + VAT
- Tracking, fixes and the first capability pages.
Scaling SEO
For firms already winning some searches.
£2,200per month + VAT
- Application pages, datasheets and trade links.
All prices are plus VAT. Manufacturers with several sites, brands or very large catalogues can ask for a Bespoke quote.
Questions
SEO for Manufacturers: Your Questions Answered
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Does SEO work for manufacturers?
Yes, when buyers search for the capability rather than the company. Engineers and buyers looking for a new supplier search by process, material and standard. A manufacturer with a clear page for each of those is found; one with a single capabilities page and a brochure usually is not.
How much does SEO for manufacturers cost?
Ours costs £1,500 a month to start and £2,200 a month to scale, both plus VAT and month to month. A one-off audit for firms who want to do the work in-house costs £600. Manufacturers with several sites or brands can ask for a Bespoke quote.
How long before we get enquiries?
The first capability pages usually go live within the first month, and the narrower searches start bringing visitors in months two and three. Requests for quote follow the visitors. Broad, contested searches take longer, and we tell you which those are in week one.
Who writes the technical content?
We do, with your engineers. We draft each page from your process sheets, datasheets and a short call, and an engineer checks every figure, tolerance and standard before it goes live. Nothing technical is published without that check.
Should our datasheets be PDFs or web pages?
Both. Keep the PDF for buyers who want to file it, but put the key specifications on a web page too. Google reads a web page far more reliably than a PDF, and an engineer can compare your figures without downloading anything.
Can you track requests for quote?
Yes. From week two, every quote request, call and drawing upload is tied to the page it came from and passed into your CRM or inbox. The weekly report shows which capabilities and sectors search is bringing work in for.
Do you work with ISO-certified firms?
Yes. Certifications such as ISO 9001 or sector standards are among the first things a buyer checks, so we make sure they are stated clearly on the pages where they matter, with the scope of each one.
Can SEO help us win export work?
It can. Buyers abroad search in English and in their own languages for suppliers in the UK. We start with English pages for the markets you name, then add language versions once a market shows enough search demand to pay back.
What if our best work is confidential?
Many manufacturers cannot name their customers or show their parts. We write about the process, materials, tolerances and sectors instead, which is what buyers search for anyway. No customer name or drawing is used without written permission.
Do you work outside Reading?
Yes. We work with manufacturers across the UK by video call and email, and visit sites in the Thames Valley when it helps. Our home page explains how we work as an SEO company in Reading.
Key facts
SEO for Manufacturers: Key Facts
New to SEO: £1,500 a month + VAT
Scaling SEO: £2,200 a month + VAT
One-off SEO audit: £600 + VAT
A page for each capability and application
Every figure checked by your engineers
Quote requests tracked from week 2
No customer named without permission
Month to month, for firms across the UK
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Book an SEO Review for Your Firm
Tell us which processes and sectors you want more work in. We will come back with the searches your future customers make and what winning them would take.