For recruitment agencies

SEO for Recruitment Agencies That Want Clients, Not Just CVs

We do SEO for recruitment agencies that want more hiring managers calling them, not only more applications. We build pages for the sectors and roles you place, make your jobs readable by Google, and track every client enquiry and application to the page it came from. Packages start at £1,500 a month plus VAT.

Client and candidate pagesFrom £1,500 a monthMonth to month

In numbers

UK Recruitment in Numbers

A large, crowded industry, where most of the value is in temporary and contract work.

£40.6bn

added to the UK economy in 2024

The recruitment industry’s contribution, according to the REC.

1.6%

of UK Gross Value Added

Recruitment’s share of the whole economy in 2024 (REC).

872,000

temporary or contract workers

On assignment on any given day in 2024 (REC).

76.7%

of the industry’s value

Came from temporary and contract placements (REC).

Sources: REC, UK Recruitment Industry Status Report 2024/25, published 8 December 2025; StatCounter, United Kingdom, October 2026.

Most Agency Websites Are Built for Candidates Only

Our view

Look at most recruitment websites and you will find a job board, a CV upload and a page about the team. That attracts applicants. It does little for the people who pay your fees: the hiring manager searching for a recruiter in their sector, or the operations director who needs forty temps by Monday.

So we build both sides. Client pages for each sector and kind of hire you want more of, written for the people who sign terms of business. Candidate pages and job listings that Google can read and show in its job results. And tracking that separates the two, so the weekly report shows client enquiries apart from applications.

What we do

Our SEO Services for Recruitment Agencies

Six pieces of work across both sides of your market.

A recruiter presenting to a team in a bright office

Sector Pages for Clients

A page for each sector and kind of hire you want more of, written for the hiring managers who sign your terms.

A smiling professional woman in an office

Role and Location Pages

Pages for the roles and towns you place in most, so candidates and clients searching for them find you.

Hands making notes beside two laptops

Jobs Google Can Show

Job listings marked up so Google can show them in its job results, and closed jobs handled so they do not leave dead pages behind.

People discussing work around laptops at a table

Salary and Market Guides

Salary and hiring guides for your sectors, the pages that hiring managers bookmark and AI answers quote.

Colleagues joining hands over a desk

Client and Candidate Tracking

Client enquiries and applications tracked apart, so you know which pages bring fees and which bring CVs.

Two colleagues celebrating with a high five at a desk

Reviews and Local Profiles

Google Business Profiles for each office and a routine for asking placed candidates and clients for reviews.

Two audiences

SEO for Clients Versus SEO for Candidates

The same website has to win both. They search very differently.

Hiring managersCandidates
What they searchA recruiter for a sector or roleJobs by title, salary and town
How many searchesFew, each worth a feeMany, each worth an application
The page that winsA sector page with proof of placementsA clear, current job listing
Where Google shows itThe normal results and the mapGoogle’s job results, too
What we measureClient enquiries and terms signedApplications per job

Your First Three Months of Recruitment SEO

How it starts

Client pages first, because they bring the fees.

Week 1: Sectors and Searches

We agree the sectors and hires you want more of, and map how clients and candidates search for them.

Week 2: Tracking and Jobs

Client enquiries and applications are tracked apart, and your job listings are made readable by Google.

Weeks 3-4: Client Pages

Sector pages for your priority markets go live, with your consultants’ knowledge in them.

Months 2-3: Roles, Towns and Guides

Role and location pages, salary guides and office profiles follow, linked to the sector pages.

Which Recruitment Agencies Our SEO Suits

Is it for you

A plain test before you book a review.

Specialist Agencies

You focus on a few sectors, and clients look for a recruiter who knows theirs.

Agencies With Several Offices

Each office can rank in its own town for both clients and candidates.

Temporary and Contract Desks

Clients needing staff quickly search, and the agency they find first often gets the order.

Not a Fit: One Retained Client

If all your work comes from one framework or retained client, new search traffic will not change much.

Prices

SEO Prices for Recruitment Agencies

The same packages as on our home page, all month to month.

New to SEO

£1,500per month + VAT

For agencies getting few client enquiries from Google. Tracking, job markup and the first sector pages.

Book an SEO review

Scaling SEO

£2,200per month + VAT

For agencies already winning some searches. Role, location and salary guide pages, plus links from your sectors.

Book an SEO review

Bespoke SEO

On requestcustom quote

For agencies with many offices, brands or a large job board. Shaped around your growth plan and priced to match.

Ask for a quote

All prices are plus VAT. Agencies with many offices or brands can ask for a Bespoke quote; a one-off SEO audit costs £600.

Questions

SEO for Recruitment Agencies: Your Questions Answered

Does SEO work for recruitment agencies?

Yes, on both sides. Hiring managers search for recruiters in their sector and town, and candidates search for jobs by title and salary. Agencies with a clear page for each sector they serve, and jobs Google can read, are found by both.

How much does SEO for a recruitment agency cost?

Ours costs £1,500 a month to start and £2,200 a month to scale, both plus VAT and month to month. Agencies with many offices or brands can ask for a Bespoke quote, and a one-off audit costs £600.

How do we get our jobs into Google’s job results?

Google shows job listings from sites that describe each job with structured data: the title, salary, location and closing date. We check your job board or software provides it, fix what is missing, and make sure filled jobs are removed cleanly.

Should we focus on clients or candidates?

Clients first, because they pay the fees and their searches are fewer and easier to win. Candidate pages and job listings follow, and the tracking keeps the two apart so you can see which side each page serves.

Can each of our offices rank?

Yes. Each office gets its own Google Business Profile and a page on your site for its town and the sectors it covers, with its address, phone number and consultants kept the same everywhere they appear.

Do salary guides help with SEO?

They do. A salary guide for a sector answers questions hiring managers and candidates search for every month, earns links from industry sites and gives AI answers a source to quote. We keep each guide dated and update it when your data changes.

Our job board is run by another provider. Can you still help?

Usually, yes. Many recruitment platforms let you control titles, descriptions and job markup. We review what your provider allows, fix what we can directly and give you a short list of requests for anything only they can change.

How long before we see client enquiries?

The first sector pages usually go live within the first month. Narrow searches, such as a sector plus a town, tend to bring visitors in months two and three, and client enquiries follow. Broad searches like “recruitment agency” take much longer.

How do you report results?

Every week we report client enquiries and applications separately, beside rankings and visits, page by page. You can see which sectors and towns bring fees, and which bring CVs.

Do you work with agencies outside Reading?

Yes. We work with recruitment agencies across the UK, by video call and email. Our home page explains how we work as an SEO company in Reading.

Key facts

SEO for Recruitment Agencies: Key Facts

New to SEO: £1,500 a month + VAT
Scaling SEO: £2,200 a month + VAT
One-off SEO audit: £600 + VAT
Client and candidate pages, tracked apart
Jobs marked up for Google’s job results
A profile and page for each office
Weekly report, page by page
Month to month, for agencies across the UK

Book a Recruitment SEO Review

Tell us the sectors and roles you want more of, and the towns you place in. We will come back with the searches your future clients make and what winning them would take.