For accountants

SEO for Accountants Who Want Better Clients, Not Just More

We do SEO for accountants and accountancy firms across the UK. We give the services and sectors you want more of their own pages, from Making Tax Digital to advisory work, and track every enquiry they bring. Our packages start at £1,500 a month plus VAT, with no minimum term.

Pages for the work you want
Enquiries tracked from week 2
From £1,500 a month
A laptop showing an accounts spreadsheet

In numbers

SEO for Accountants in Numbers

A crowded profession, and a tax change sending new clients to search.

418,986

members of UK and Irish accountancy bodies

In 2025, up 2.5% in a year, according to the FRC.

£50,000

income that brought in Making Tax Digital

Sole traders and landlords above it must use it from 6 April 2026.

£30,000

the threshold from 6 April 2027

Then £20,000 from April 2028, as GOV.UK sets out.

1,300

monthly Google searches in the UK for “SEO for accountants”

Semrush, September 2026.

Sources: FRC, Key Facts and Trends in the Accountancy Profession, published October 2026; GOV.UK, Making Tax Digital for Income Tax; Semrush UK keyword data, September 2026.

Our view

Pick the Work You Want, Then Give It a Page

Most accountancy websites list the same services as every other firm: accounts, tax returns, payroll, bookkeeping. A list like that gives Google no reason to choose you, and gives a buyer no reason to call. The firms that win from search decide which work they want more of, then give it its own pages.

Making Tax Digital is the clearest example right now. Since 6 April 2026, sole traders and landlords with income over £50,000 must keep digital records and send quarterly updates, and the threshold falls to £30,000 in April 2027. Many are looking for an accountant for the first time. A firm with a clear page on it is the one they find.

A hand signing a document with a pen

What we do

Our SEO Services for Accountancy Firms

Six pieces of work, aimed at the clients you want rather than the ones who find you anyway.

Service and Sector Pages

A page for each service you want more of and each sector you know well, from contractors to charities. Written in the words clients use when they search.

Deadline and Rule-Change Pages

Making Tax Digital and other changes get their own pages, updated when the rules change. They answer the question a new client is asking that week.

A Business Profile for Each Office

Each office gets its own Google Business Profile, kept accurate, so you appear in the map results for the towns you serve.

A Routine for Reviews

We set up a simple routine for asking happy clients for a review at the right moment. Reviews count in the map results and in the decision.

Professional Directory Listings

Your firm listed correctly on the professional and local directories buyers check, with the same name, address and services everywhere.

Enquiry Tracking

We record the page each enquiry started on, whether it came as a form, a call or an email. You see which services bring work, and which only bring visitors.

Pages we write for accountants

Making Tax DigitalLandlordsContractorsR&D tax reliefAdvisoryPayrollCharitiesSelf AssessmentStartupsVATBookkeepingManagement accounts

How it starts

Your First Three Months of SEO

We agree the work you want more of first, because that decides every page after it.

Week 1: The Work You Want More Of

We agree the services and sectors worth growing, audit your site and offices, and map the searches behind each one.

Week 2: Tracking and Profiles

Enquiry tracking goes in, and each office’s Business Profile is checked and corrected.

Weeks 3-4: The First Service Pages

The pages for your priority services go live, starting with whatever is most in demand, such as Making Tax Digital.

Months 2-3: Sectors and Reviews

Sector pages, directory listings and the review routine follow. Your weekly report shows the enquiries by service.

The difference

A Services List Versus a Page per Service

Why a single page listing everything you do rarely brings the clients you want.

A page per serviceOne services list
What Google can rankEach service, for its own searchesOne page, for none of them well
What a buyer readsThe fees, the process and who it suitsA line naming the service
Which clients arriveThe ones for the work you choseWhoever happens to find you
When rules changeOne page updated, ready that weekNothing on the site says so

Is it for you

Who Our SEO for Accountants Suits

An honest test before you book a review.

Firms of 10 to 250 Staff

Large enough to take on new work, with services worth a page each.

A Specialism Sold Nationally

A sector or a service you can win clients for anywhere in the UK.

Several Offices

Each office can rank in its own town’s map results.

Not a Fit: A Practice That Is Full

If you are turning work away, more enquiries will not help. Come back when you are ready to grow.

Prices

SEO Prices for Accountancy Firms

Published prices, month to month, the same as on our home page.

One-Off SEO Audit

For firms with someone to do the work.

£600one-off + VAT
  • An audit of your site and offices, and a ranked list of actions.
Book an SEO review

New to SEO

For firms getting few enquiries from Google.

£1,500per month + VAT
  • Tracking, profiles and the first service pages, done for you.
Book an SEO review

Scaling SEO

For firms already winning some clients from search.

£2,200per month + VAT
  • Sector pages, reviews and authority for the bigger searches.
Book an SEO review

All prices are plus VAT. Firms with several offices or a national specialism can ask for a Bespoke quote.

Questions

SEO for Accountants: Your Questions Answered

How much does SEO cost for an accountancy firm?

Ours costs £1,500 a month for firms getting few enquiries from Google and £2,200 a month to scale, both plus VAT. A one-off audit with a ranked list of actions costs £600, for a firm whose own staff will carry out the changes. There is no minimum term, and the prices are published on our home page.

How long does SEO take for accountants?

Corrections to your Business Profiles can show in the map results within weeks. New service pages usually start bringing enquiries in months two and three, once Google has read and ranked them. Busy national searches take longer, and we tell you which those are in week one, so nobody expects them early.

Which services should an accountancy firm promote?

The ones you want more of and can deliver well, not the ones every firm lists. For many firms that means advisory work, a sector they know, or a new rule such as Making Tax Digital that is bringing people to search.

Should we write about Making Tax Digital?

Yes, if you take on MTD clients. Since 6 April 2026 it applies to sole traders and landlords with income over £50,000, falling to £30,000 in April 2027, as GOV.UK sets out. We keep the page updated as the dates and thresholds change.

Do reviews matter for accountants?

Yes. Reviews count in Google’s map results, and they are often the last thing a buyer reads before calling a firm. We set up a simple routine for asking happy clients at the right moment, such as after a return is filed or a year-end is signed off, so reviews arrive steadily.

Can you help each of our offices rank?

Yes. Each office gets its own Business Profile and, where it helps, its own page on your site, so it can appear in the map results for its own town. We keep the firm’s name, address and details the same everywhere they appear, because mismatches are a common reason offices fail to show.

Do you work with firms outside Reading?

Yes. We work with accountancy firms across the UK by video call and email. A firm with a national specialism gets pages aimed at the whole country, and a firm with local offices gets each town covered as well. Our home page explains how we work as an SEO company in Reading.

Will you write the content, and who checks it?

We write it, and a qualified person at your firm checks every page before it goes live. Tax content has to be right and has to match how your firm advises, so nothing is published without your approval, and we update the pages when rules, dates or thresholds change.

How do you report on results?

Every week you get a short report with enquiries by service beside rankings and visits, and what we did to move each one. You can see which pages bring the clients you wanted and which bring the wrong ones, so the next month’s work goes where it pays.

Can SEO bring advisory clients?

It can, but advisory buyers search differently. They look for a sector or a problem, such as cash flow or selling a business, rather than “accountant near me”. We write pages for those problems and track which ones bring advisory enquiries.

Key facts

SEO for Accountants: Key Facts

New to SEO: £1,500 a month + VAT
Scaling SEO: £2,200 a month + VAT
One-off SEO audit: £600 + VAT
Pages for the services you choose
Making Tax Digital pages kept up to date
A Business Profile for each office
Every page checked by your firm
Month to month, for firms across the UK

Book an SEO Review for Your Firm

Tell us the work you want more of and where your offices are. We will come back with the searches your future clients use and what winning them would take.

SEO Company ReadingB2B SEO in Readinghello@seocompanyreading.co.uk