Productivity software firm
214% more organic enquiries
We cleared the technical faults slowing the website down and rebuilt its service pages around the searches its buyers make.
B2B results
B2B SEO Case Studies: Results Measured in Enquiries
Three B2B software firms with three different problems: traffic that never turned into enquiries, product pages buyers never found and a brand missing from AI answers. For each firm you can read its starting position, the changes we made and what followed, as recorded in its own systems.
Counted in each firm's CRM
Year-on-year comparisons
The full method shown
Client work
Three B2B Firms, Three Problems Solved
Each write-up covers the situation before we began, the changes we made in order and how the numbers were counted.
Read the case study about Productivity software firm
Accounting software firm
171% more demo requests from organic search
We built a page for each product around the business problem it solves, fixed what slowed the site down and earned links from the trade press the firm's buyers follow.
CRM software firm
Named in AI answers to 31 buyer questions, up from 6
We asked the questions buyers put to ChatGPT and Google's AI Overviews, rewrote the pages those tools quote and earned mentions on the comparison sites they cite.
Headline figures
Three Firms, Three Measured Gains
214%
more organic enquiries
A productivity software firm, compared year on year.
171%
more demo requests from organic search
An accounting software firm, compared year on year.
31
buyer questions where AI names it
A CRM software firm, up from 6.
Each number comes from the firm's own CRM, its analytics or our monthly checks of AI answers.
Our measures
How We Measure B2B SEO Results
B2B SEO is judged by what a firm can count: enquiries, demo requests and the deals that follow. Those numbers sit in the client's own CRM and analytics, where the firm can check them for itself.
Each period is lined up against the same period one year earlier, so a seasonal peak never passes for progress. If a result cannot be counted, the case study says that plainly.
Before you ask
Common Questions About These Results
Will my firm see the same growth?
No two firms begin in the same position, which is why we never quote a figure up front. First we find where your website loses enquiries now, then we set out what we would change first.
Do you work with B2B firms in Reading?
Yes. Most of the firms we work with are B2B and professional service firms in Reading and across Berkshire.
How long before enquiries rise?
Technical fixes are often visible within a few weeks. New pages and links take several months to build up, and every enquiry they produce is tracked so you can see it.
Ready to Grow Your Firm's Enquiries?
Tell us what you sell and who buys it. We will reply with the searches worth winning, what it would take and what it should bring in.