Productivity software firm
214% more organic enquiries
We cleared the technical faults slowing the website down and rebuilt its service pages around the searches its buyers make.
Case study · CRM software
AI SEO for a CRM Software Firm: Named in 31 AI Answers, Up From 6
More buyers now ask ChatGPT and Google's AI Overviews which tool to choose before they search anywhere else. This CRM software firm was missing from most of those answers. We asked the questions buyers ask, rewrote the pages those tools quote and earned mentions on the comparison sites they cite. It is now named in AI answers to 31 buyer questions, up from 6.
AI search
Comparison sites
Answer-ready pages
Measured results
What Changed for the Firm
31
buyer questions where AI names it, up from 6
Checked across ChatGPT and Google's AI Overviews with the same questions each month.
5x
more often named in AI answers
From 6 questions to 31 over the same set of buyer questions.
9
comparison sites now listing it
The sites AI tools quote most often when they answer buyer questions.
We ask the same set of buyer questions each month and record whether the firm is named, so the figures compare like with like.
Before we started
The Challenge: Missing From the Answers Buyers Read First
When a buyer asked an AI tool which CRM suited a small sales team, rivals were named and this firm was not. The tools were drawing on comparison sites and pages that gave clear, quotable answers, and the firm appeared on few of either.
Its own pages described the product well but never answered the questions buyers actually ask, so there was nothing for an AI tool to quote.
Our approach
How We Got It Named in AI Answers
Find what AI tools read, then make sure the firm is in it.
Asked the buyer questions
We listed the questions buyers put to AI tools when choosing a CRM, and recorded who was named in each answer.
Found the sources they quote
We traced each answer back to the pages and comparison sites the tools drew on.
Rewrote pages to be quotable
Key pages now answer buyer questions directly, in short, clear passages an AI tool can lift.
Earned mentions where it counts
We worked to get the firm listed and reviewed on the comparison sites those answers cite.
Scope
Everything in the Plan
AI search work, measured with the same questions every month.
- Buyer question list
- Monthly AI answer checks
- Source tracing for each answer
- Answer-ready page rewrites
- Comparison site listings
- Review requests from customers
- Consistent details across the web
- Monthly AI visibility report
Where it stands
Named Where Buyers Look First
The firm is now named in AI answers to 31 of the buyer questions we track, up from 6. Buyers who ask an AI tool for a shortlist now see it named beside its rivals, and the comparison sites behind those answers list it too.
For Reading firms
What Reading Firms Can Take From This
Any B2B firm in Reading whose buyers research before they call can start here.
Ask the questions your buyers ask
Put your buyers' real questions to ChatGPT and Google's AI and note who is named. That is your starting point.
Find the sources behind the answers
AI tools quote particular pages and comparison sites. Being on those matters more than anything you say about yourself.
Write answers that can be quoted
Short, direct passages that answer one question are what AI tools lift into their answers.
Check the same questions every month
AI answers change. The same set of questions, asked monthly, shows whether the work is moving.
Questions
Questions About AI Search for B2B Firms
Can you guarantee AI tools will name us?
No. What an AI tool says is outside anyone's control. We can make sure the sources it reads include you and describe you clearly.
How is AI search different from SEO?
It builds on the same work, but AI tools favour clear, quotable answers and the comparison sites they trust, so those get extra attention.
How do you measure AI visibility?
We ask the same buyer questions every month and record whether you are named, so changes are real rather than chance.
Do you offer AI SEO to firms in Reading?
Yes. It is part of our B2B SEO work for firms in Reading and across Berkshire.
Other projects
More B2B SEO Results
Read the case study about Productivity software firm
Accounting software firm
171% more demo requests from organic search
We built a page for each product around the business problem it solves, fixed what slowed the site down and earned links from the trade press the firm's buyers follow.
Want to Be Named in AI Answers?
Tell us what you sell and who buys it. We will check which AI answers name you today and suggest the first changes we would make.