SaaS SEO Agency for Software Sold in the UK and Worldwide

The first comparison pages go live within the first month and can bring sign-ups soon after, because they target buyers close to a decision. Category searches such as “project management software” are crowded and usually take six months or more. We show you which searches are which in week one.

Ours costs £1,500 a month for software companies starting out in search and £2,200 a month to scale, both plus VAT. Products sold in several countries get a Bespoke quote. There is no minimum term, and a one-off audit costs £600.

Yes, if they are fair. Buyers search for comparisons whether or not you publish one, so your own page is better than leaving the answer to a rival or a review site. We compare on the points that decide a purchase and say plainly who the other tool suits better.

Often, yes. Someone searching for your product with another tool’s name already uses that tool and wants the two to work together. One clear page per integration answers that search, and each one brings a small, steady flow of well-qualified visitors.

In week two we tie each trial sign-up and demo request to the page that brought the visitor. Your weekly report then lists sign-ups by page, so you can see which comparison or integration pages produce trials and which only produce reading.

Yes, and we prefer to. Your product marketing team knows the positioning, the pricing and the facts. We write the pages, they check every claim before it goes live, and the search plan stays in line with how you actually sell the product, including launches already on the roadmap.

Yes, to the depth your buyers need. For developer tools and technical products we write from your engineers’ notes and documentation, then ask them to check the details. We never publish a technical claim your team has not seen, because one wrong detail costs more trust than the page can earn.

We can make it more likely, not certain. AI tools name products they can describe clearly and that other sites mention. We write pages that state what you do, for whom and at what price, and earn mentions on the sites your buyers read. A US study by Pew Research found a normal search result was clicked on just 8% of visits when an AI summary was shown.

Yes. We work with software companies selling in the UK, the US and other English-speaking markets, by video call and email, and plan around the searches in each market. Pages in other languages are added once a market shows enough search demand to pay back the work of translating and maintaining them.

Access to your analytics and Search Console, an hour with product marketing in week one, and someone to check our pages before they go live. Everything else we do. You can read how we work on our SEO company in Reading page.